A historic Hamptons retreat tied to one of television’s most recognizable voices is back in the spotlight. Joy Behar’s Sag Harbor home is once again on the market, now priced at nearly $7 million.

A century-old Sag Harbor home returns to market with a new price strategy

The longtime “The View” co-host has listed her restored 1903 Victorian for $6.99 million, a notable reset after a winding sales path. According to Realtor.com, the home first came to market in November 2024 at $10.95 million, was later relisted in March 2025 at $8.99 million, and eventually fell to $5.95 million in December before rebounding to its current ask. That jump of more than $1 million may seem counterintuitive, but the listing team says it reflects a more deliberate reading of local market dynamics rather than simple optimism.

Listing agents Ed Gaetjens and John Wines of Saunders & Associates have argued that a recent nearby sale helped reshape expectations. A neighboring home reportedly traded for $11.25 million, giving Behar’s agents a fresh benchmark for what buyers are willing to pay in this pocket of Sag Harbor. Their view is that Behar’s property, while not as turnkey or fully modernized as that comparable sale, still carries significant upside because of its address, scale, and architectural character. In high-end enclaves like the Hamptons, pricing often reflects not just present condition but future value.

That is where the strategy becomes more unusual. Rather than simply marketing the home as-is, the agents are developing renovation concepts with architects, including projected costs and planning groundwork, to help buyers visualize what the property could become. It is a practical answer to a familiar luxury-market problem: many buyers pay for polished certainty, while fewer are comfortable pricing in unrealized potential on their own. By narrowing that imagination gap, the brokers hope to make the property feel less like a project and more like an opportunity.

For Behar, the listing is also a reminder of how celebrity homes can sit at the intersection of emotion and investment. She bought the house in 2016 for $4.75 million, drawn, by her own account, to its history, bones, and distinct sense of place. Now the home is being presented not only as a residence with pedigree, but as a rare Hamptons asset whose next chapter may be its most valuable.

What the property offers today, from Victorian character to resort-style amenities

In its current form, the Sag Harbor residence spans about 4,500 square feet with four bedrooms and 4.5 bathrooms on a 0.63-acre corner lot. The setting is especially important in this market: proximity to Haven’s Beach, village conveniences, and a private, tree-screened lot all enhance the appeal. Sag Harbor remains one of the Hamptons’ most sought-after destinations because it blends maritime history, walkable charm, and access to the water with a more intimate feel than some flashier enclaves. Homes that combine heritage architecture with livable grounds are increasingly scarce.

The listing describes the house as a meticulously restored Victorian that delivers the Hamptons lifestyle through both the main residence and a lofted studio or guesthouse. Inside, the home balances period character with modern convenience. The chef’s kitchen is outfitted with top-tier appliances, dual dishwashers, a large pantry, and a fireplace, underscoring the way older luxury homes are often updated for contemporary entertaining rather than stripped of their original personality. Formal and informal gathering spaces, including a dining room, living room, den, and office, give the house versatility for both full-time living and seasonal hosting.

The bedroom layout further supports that flexibility. The primary suite includes a fireplace, a large walk-in closet, and a spa-style bathroom, while another bedroom is en suite and two additional bedrooms share a bath. For buyers in the Hamptons, that mix matters because homes often need to function as both family retreats and guest-centered properties during peak summer months. A well-zoned layout can materially influence value, particularly in a market where privacy and comfort for visitors are major selling points.

Outside, the property’s heated gunite pool and bluestone patio reinforce its resort-like identity. The separate guesthouse, complete with its own living room, fireplace, kitchen, bedroom, bathroom, and loft space, adds another layer of utility. Whether used for extended family, staff, creative work, or possible short-term rental income where permitted, ancillary space is a prized feature in East End real estate. In practical terms, this is not just an old house with charm; it is a substantial compound with multiple lifestyle and investment angles.

Why buyers and brokers see untapped value in this corner of the Hamptons

The most revealing part of this listing may be what it says about the upper-end Hamptons market right now. Buyers remain willing to pay aggressively for homes in premier locations, but they are often far more selective about condition than they were in more frenzied periods. Move-in-ready properties command a premium because they eliminate the uncertainty of design, approvals, budgeting, and construction timelines. Homes like Behar’s, which have beauty and scale but invite further modernization, can therefore linger unless sellers and agents clearly frame the upside.

That framing is exactly what Behar’s team is attempting to do. By commissioning architectural ideas and pricing out improvements before a buyer commits, they are essentially packaging vision as part of the sale. It is a sophisticated tactic that acknowledges a basic truth of luxury real estate: even affluent buyers do not always want to start with a blank slate. They want to know what is possible, what it might cost, and what comparable homes suggest the finished product could be worth. In this case, the nearby $11.25 million sale provides the narrative anchor.

The logic is straightforward. If a buyer acquires Behar’s house at $6.99 million and invests in meaningful upgrades, the resulting property could approach the value of renovated homes nearby, potentially creating substantial equity. The agents have even suggested that if no buyer emerges, renovation by the current owner remains on the table, with a future listing potentially reaching around $12 million. That is an ambitious scenario, but not an implausible one in a tightly held village where architectural character and strong location can magnify returns.

Behar’s own affection for the Hamptons adds an emotional layer to the transaction. She has spoken openly about loving the area for decades and once compared it favorably to Provence, a telling remark for a buyer who values atmosphere as much as status. That sensibility is embedded in this home: historic, leafy, private, and close to the water. For the right buyer, the appeal is not simply celebrity ownership. It is the chance to take over a rare Sag Harbor Victorian with proven bones and, if the market logic holds, meaningful room to grow.